Project

Bliss boost.

For this project, I developed a complete brand identity for Bliss Boost, a fictional smoothie brand designed for the European market. The goal was to create a recognizable and approachable identity based on the Caregiver and Everyman brand archetypes, targeting active, family-oriented consumers.

Starting with market research and concept development, I translated the brand's values into a cohesive visual identity, including logo design, typography, colors and a consistent graphic style. The identity was then applied across packaging, promotional materials and social media visuals, supported by a brandbook outlining the design guidelines.

This project allowed me to further develop my skills in brand strategy, visual identity design and advertising, while learning how to build a consistent brand experience from initial research to final applications.